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CAMEL's Story


From The United States

Camel brand was born in Winston Township, North Carolina, USA. After more than one hundred years of development and change, Camel has become a world-renowned outdoor sports leading brand with a sales network covering more than 110 countries and regions around the world.

Development And Changes

Camel's footwear product line is mainly based on US military orders such as leather boots and spikes. Today, Camel has expanded into multiple categories such as outdoor, sports, clothing, footwear, luggage, etc., and has repeatedly gained reputation in the outdoor, sports industry. With a complete product line as the support for the outdoor sports lifestyle advocated by Camel.

Signed Athletes

Camel outdoor contracted athletes include American mountain guide, legendary mountaineer based in Nepal Luke Smithwick, famous American rock climbing coach Andrew Hedesh, Nepal's first photojournalist Purnima Shrestha to summit Manaslu, "Nepal Mountain Eagle" Temba Sherpa, China Famous mountaineer Shi Lei etc.

Pursue High Quality

The development and success of Camel is inseparable from the continuous improvement and optimization of product technology. From military leather boots a century ago to the outdoor sports equipment with superior performance today, Camel's continuous pursuit of raw material selection, product design and production technology guarantees high Supply of diversified quality products.

Strategy And The Future

Camel's marketing strategy is based on targeted market research on markets around the world, bringing diversified domestic and international distribution channels. Camel has more than 3,800 specialty stores and brand counters in China. The online platforms of Tmall, Vipshop, Amazon, etc., are popular among consumers all over the world. Camel's jacket is rated as the top ten most popular outdoor sports products on the Amazon platform in the United States.

Today, Camel still upholds the spirit of freedom, tenacity, and innovation, bringing American outdoor culture to the world.